1:00 SPOT  / Client : Fly Fishing Bow River Outfitters / www.flyfishingbowriver.com 

• "WORK HARD, PLAY HARDER "
• FIRST CAST LAST PASS PRODUCTIONS
• Writer: ( name)
• 1:00 Social media / television

Theme : 
" Sounds of city noise, dreaming about beautiful trout"
"We know you work hard... We admire that..."
"We are here working hard waiting for you when you're ready to come play"
"When you're work is done ( man cleaning hands)"
"Whatever your job was, is, we are ready for you " " See you soon" 

Keywords: Working Hard, Admiration, Ready , Play , Job, Work, Trout, Fly Fishing , Fly fishing bow river outfitters, 

Target audience: 20-40 working class folks, who value an earned guided day on the river. Most of the audience is stuck in an 9-5 job, dreaming of being on the water, watching instagram to live vicariously through people fishing. They are respected in their workforce, and spend months planning their fishing trip.  
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